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30/08/2006
Trayvale Upgrades to a Dynamic Packaging Solution with
GoQuo!
Trayvale, one of the
leading specialists for Group and Independent Travel for South
Asia, India, Middle East, Africa and the Far East, upgrades to a dynamic packaging solution with
GoQuo.
Sensing that the
Trayvale business model has to rely upon a dynamic provider in
order to face the challenges posed by the technology development
in the travel industry, the Managing Director of Trayvale, Mr
Anuj Bahri & Director and founder Mr Anil Bahri, decided to
upgrade their online reservation system to the dynamic packaging
solution of GoQuo.
With GoQuo’s
Dynamic Packaging Solution, the clients of Trayvale can
immediately access its full product inventory, such as flights,
hotels and car allocations online and create their ideal package
from Trayvale’s extensive product inventory. This automation is
intended to strengthen Travvale’s hold on its clients, to allow
Trayvale to penetrate new markets, to increase the speed of its
booking process, to be able to upsell products at the point of
search and to halt the threat posed by major online travel
agents such as Expedia, Travelocity, Ebookers on its business.
For Anuj Bahri,
being ‘online’ is not a matter of want but need as the
advancement of technology is threatening the very existence of
traditional travel agents. “We used to be considered as a
traditional travel agent and we heavily relied on our customers
calling us through the phone to inquire about our products, to
check prices and eventually, to create and confirm their
booking,” Anuj reflects. “However,” he further adds,
“this way of operating a travel business in not tenable anymore
in the age of technological advancement and integration. Time,
accuracy and access to one’s products have become overriding
concerns. Whereas we were able to survive on our own niche
markets before, the amount of people having access to the
internet and thus confirming packages created online have
greatly influenced our decision to upgrade to a dynamic
packaging solution. We thought, ‘if we do not offer the facility
for them to access our content online and then package the trip
themselves, then they would go to another company which does.’
Interestingly, this
is not the Trayvale’s first attempt to crack the online market.
Trayvale was with another provider which provided an online
solution that Anuj hoped would meet Trayvale’s requirements.
“Although the booking engine provided by our previous technology
company was functional, it failed to translate our
specifications into the product. The booking process felt
constrained, tired and outdated. The results and confirmation
pages looked unappealing and oftentimes incomprehensible to the
normal person who does not have the adequate background in
travel. We have requested this to be changed but unfortunately
our provider could not tailor make our product to what we
wanted. After seeing GoQuo’s product portfolio, we then realised
that with GoQuo, we could get what we needed for our target
market; a product which would be functional, easy to use,
comprehensible, fast and reliable. We did some preliminary tests
on GoQuo’s system and we found that GoQuo’s system far exceeded
our requirements and could provide more than our previous
provider. It did not take long for us to switch and we are glad
that we did.”
About GoQuo:
At the forefront of travel technology, GoQuo is one of
the most dynamic and established software solution
providers in the UK. Headquartered in London, GoQuo
products are used by UK, US and Australian clients in
having a more dynamic presence on the online market
place, assisting companies in their market expansion and
optimising their efficiency through robust and
cost-effective technology solutions. For more info
please visit
www.goquo.com.
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